Belton Farm launches Fox family into Ocado in time for Easter

We have recently secured a new listing for our flagship Fox branded range of Modern British cheese with online retailer Ocado. The ‘Fox family’ of Red Fox, White Fox and Smoked Red Fox will be available via the dedicated online supermarket from 25th March. The award winning 200g packs of Red and White Fox retail at £2.90 and Smoked Red Fox at £3.20 per 200g pack.

Furthermore, the anticipation is heightened with the announcement that we will soon unveil a new addition to the Fox family. This signals ongoing innovation and growth within the brand, promising even more variety and delight for consumers. Keep an eye out for this exciting development as Belton Farm continues to redefine the Modern British cheese landscape. 

The great tasting Fox range currently includes:

  • The best-selling Red Fox, an aged Red Leicester, matured to give an intense and complex blend of sweet, savoury and distinctively nutty flavours.
  • White Fox, an aged White Leicester, matured for a rich, nutty and intensely creamy texture.
  • and the most recent addition to the Fox family, Smoked Red Fox, which offers the same distinctive flavours of the Red Fox, then is naturally smoked over oak chips adding a delicate campfire smoky flavour.


Commenting on the new listing, Justin Beckett, Managing Director here at Belton Farm said, “With the cost-of-living crisis still upon us, we believe that entertaining at home rather than eating out will again be a big growth area this Easter. Ocado’s listing of our fantastic Fox cheese range will give online shoppers the opportunity to buy excellent quality cheese for their spring cheeseboards at a price point that represents great value and delivers excitement in terms of both superior taste and texture.”